45 Rockefeller Plaza
New York, NY 10111
801 N. Magnolia Ave.
Orlando, FL 32803
We are the experts in restaurant marketing. Leading chains both local and global alike choose and retain Royall to consistently provide outreach that drives new reservations, grows total sales per head, increases repeat visits, generates leads for catering and functions, adds to bar sales, and even sells more gift cards.
Problem: Ruth’s Chris Steak House needed to produce ads faster and more efficiently for all of their locations nationally and internationally.
Solution: In order to produce all of their projects as efficiently as possible and to make sure that we boosted ROI on every dollar they invest into advertising, we created a streamlined production process that saves time in all production stages. Each Ruth’s Chris location can submit a request directly to us, we then produce the ads while staying in close communications at the corporate level, getting approvals from all stakeholders, and trafficking the ads to their respective publications. All of this is done quickly and consistently within the advertising campaign guidelines.
Results: Since implementing our “quick turn-around” program for Ruth’s Chris Steak House 2 years ago, we have reduced production costs by 50% while meeting every deadline and maintaining a high-level of quality.
Vines redesign and SEO, PPC traffic management – Vines Grille and Wine Bar started with Royall in 2006. The company at the time was in a small 1,000 SF restaurant location. Today, the company occupies over 6,500 SF and is packed almost every night. Royall redesigned the website twice over the last several years, always bringing it up to current design standards and increasing web traffic. With the latest redesign in 2013, web traffic rose 100% on the day of launch. We’re continuing to increase web traffic with a content strategy and by properly managing their PPC budget. Online PR, video, and photography also help to sell patrons on reserving a seat at Vines Grille.
Long time client, Mitchell’s Fish Market wanted to test a new look at their locations in Winter Park, Florida. They redecorated the restaurant itself with an elegant beach inspired decor, and a few new menu items. Along with a redesign of their physical restaurant space, our client wanted a fresh new look for the marketing materials for the location. We created a bright new design with fresh blue accents and warm orange elements that matched a new style of photography for their menu offerings.