45 Rockefeller Plaza
New York, NY 10111
801 N. Magnolia Ave.
Orlando, FL 32803
As an example, Royall helps software companies provide better user interfaces through usability testing and conversion optimization, increases a platform’s user base, and helps sell upgrades when the time comes to current users. For products, Royall helps drive sales through awareness, retailer partnerships, product packaging, retail sales displays, and online sales.
Problem: Fiserv’s Small Business Banking division needed a new way to communicate with, and educate potential clients about the many software solutions that were available to them through Fiserv.
Solution: While working in tandem with their marketing team, we created an engaging, fun, and interactive 3-step education and lead generation tool that could be mailed on a DVD or USB flash drive. The interactive tool featured key Fiserv executives discussing all of the solution areas and numerous documents and PDF resources to allow prospects to gain additional insights about all of Fiserv’s product offerings.
Result: Due to the success of the first run of DVDs and Flash drives, the tool was redeveloped into a microsite and launched under the main Fiserv website.
GolfBuddy needed new packaging created for their latest and most advanced product to date. The GolfBuddy World Platinum features a wide range of features similar products on the market do not offer. This top of the line GPS device also stores maps for 40,000 different golf courses from around the world.
The packaging for this new GolfBuddy product needed to appeal to a more affluent and techno-savvy shopper. The new packaging we developed was designed to be inline with the minimalist styling of other top of the line tech brands.